BDC Mobile App Notifications & Emails

BDC’s mobile app needed engaging and informative content to drive user engagement and action.

Ensuring consistency and brand voice across various touchpoints, while writing succinct and impactful content within tight character limits.

I collaborated with mobile product teams and marketing to align copy with both UX best practices and campaign goals.

I implemented a tone that was warm, helpful, and business-savvy. Notifications guided users effectively and promotional emails aligned with app updates.

Push notification engagement improved, and app usage increased following promotional campaigns.