Laura Lebovic
I created all the UX copy and communication in English and French for a fully automated online loan process.
I created content for account creation, login experience and two-factor authentication activation.
I led the content design for a significant digital transformation project aimed at digitizing all loan requests.
Here's a sample of projects I've loved working on.
I created microcopy, push notification content and promotion emails for the BDC mobile app.
I designed content and experience for facial recognition technology to verify identity online
I created content for native mobile experience of pre- approved loan offers.
I led the creation of content for a new section on the BDC website to showcase tailored services based on industry types.
I led the content design for the rebranding of all BDC’s product pages in English and French.
I created a BDC writing style guide for UX writers, which includes a definition of voice and tone as well as writing principles.
Detailed case studies are available upon request.