Product Pages Rebranding

I led the content design for this rebranding in both English and French.

We needed to convey complex financial information with greater clarity, while aligning with new visual and verbal guidelines.

I led a team of writers, conducted audits, rewrote pages, and ensured consistency across channels.

I developed templates and guidelines, collaborated with translators, and conducted reviews with legal and marketing.

The rebranded pages improved readability scores and conversion rates, and the bilingual experience was more consistent than ever.