Native Mobile Pre-Approved Loan Offers

BDC launched pre-approved loan offers in its mobile experience to proactively serve qualified clients.

Project

I created the content for the mobile UX around these loan offers.

Users needed to understand the offer, eligibility, and next steps in just a few taps.

I worked closely with mobile product teams and legal to craft compelling yet compliant copy.

I designed content that balanced business value and clarity, from promotional screens to offer details and CTAs.

The feature saw high uptake and conversion, with users citing the clarity of information as a key driver.